Topic clusters – what’s in it for you? [Video]

In this blog, We explain how businesses can use topic clusters to improve the visibility and authority of their content, as well as increase website traffic and search engine rankings.

Content marketing has been one of the hottest trends for a while now and most B2B companies are on board with it and practicing it in different ways.

This is content marketing – creating blogs, eBooks, case studies, new web pages and other content assets – is a great way to drive targeted traffic back to your website and generate leads.

But with so much content being produced on a daily basis, the challenge is standing out from the crowd and establishing your authority in a particular subject area.

Gone are the days where you could just throw out content optimised for every keyword possible and rank for it. Nowadays, you need to work to create compelling, high-quality content that …