The Ultimate Marketing Tips to Grow Your Home Service Business During Shoulder Season w/ Nick Rau [Video]

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Seasonal changes affect home service businesses significantly. So, how do you ensure that your phone keeps on ringing during “shoulder season”?

As marketers, it’s our job to minimize the peaks and valleys as much as possible in a “weather-enhanced” industry. And today’s guest knows that topic all too well.

Joining us on this episode is Nick Rau, a seasoned digital marketing coach at Nexstar Network. With years of experience guiding contractors, Nick is here to explain what shoulder season is and the best marketing strategies for gaining customers even during off-seasons.

If you want to grow your business year-round, this episode is for you.

Tune in now!

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Key Takeaways:

00:00:00 Intro
00:00:56 Meet Nick Rau
00:02:32 What is Nexstar Network?
00:04:52 The biggest shift in the industry
00:09:12 Understanding the “shoulder season” in home services
00:12:02 Marketing strategies for shoulder season
00:21:20 The value of proactive marketing and long-term planning
00:25:35 Leveraging customer data for targeted marketing
00:28:31 Google as a pivotal platform in digital marketing strategy
00:36:48 Final thoughts
00:38:19 Outro

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➡️ Follow Nick Rau on LinkedIn: https://www.linkedin.com/in/nicholasprau/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

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BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

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