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The death of the funnel [Video]

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Corporate Marketing Plan

Pardon references to The B2B Marketing Lab, this video was created before we merged with MPULL to form Huble Digital. 

“I’ve been using the funnel for 28 years – my whole career – but while the funnel has been a very useful device for a long time, there are a couple of problems with it…”

In this in-depth and exclusive video interview from INBOUND18, Brian Halligan, CEO and co-founder of HubSpot, explains his decision to retire the funnel and replace it with something else entirely; talks about HubSpot’s latest product updates and how they can support small, medium and large business enterprises; and finally, HubSpot’s plans for the future…

The fact is that customers today are increasingly reliant on word of mouth and, whether we like it or not, they are less and less trusting of marketers and salespeople.

The Internet has also contributed to this change in consumer purchase …

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