Social Media Algorithms: From Friends to Interests [Video]

Social media algorithms have changed a lot since they started. At first, they were all about connecting users with friends and family. And they were particularly useful in helping people stay in touch who don’t live near each other.

But now, there’s a seismic shift toward showing content that matches what users are interested in, which is known as the interest graph, instead of just connecting with people they know (also known as the “interest graph”).

This change from focusing on social connections to focusing on users’ interests has greatly altered how we interact with content on these platforms, affecting both what we see and how we experience these sites.

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The Shift from Social Graph to Interest Graph in Social Media Algorithms

Having a grasp on how social media algorithms decide what content to show you is crucial in today’s digital world, and even moreso for digital marketers trying to position …