Rosie Huntington-Whiteley announced her departure from Rose Inc. [Video]

Former Victoria’s Secret model Rosie Huntington-Whiteley, mother of two, announced in a social media post via Instagram that she is stepping down from her role as CCO at Rose Inc, the beauty brand she founded in 2018.

The British founder said in the post, “I founded Rose Inc with a vision to foster a beauty community and create exceptional products in line with my values and beliefs. However, due to significant changes within the business, I’ve made the considered decision to step down from the brand.”

The assortment of clean products for sale included makeup, skin-care and beauty tools, including brushes and reusable makeup-remover pads made of organic bamboo cotton.

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Huntington-Whiteley spent two years adapting the brand before officially launching products both online and in stores in 2021. The line was sold exclusively at Sephora, Mecca and SpaceNK stores and on the Rose …