QUALITY MARKETING IS BETTER THAN LEAD DEVELOPMENT 👀🤯

This video argues that chasing cheap leads through “bait and switch” tactics ultimately hurts your business. Instead, focus on building trust and loyalty with potential clients by providing valuable information and a high-quality experience.

Here’s why:

• Low-quality leads churn faster: Clients acquired through misleading tactics are more likely to switch plans quickly, lowering your customer lifetime value (LTV).

• Satisfied clients are worth more: Building trust leads to long-term clients who are more likely to purchase additional products and recommend your services.

• Focus on quality messaging: Craft marketing materials that genuinely educate and empower Medicare beneficiaries, regardless of the channel (digital, traditional, etc.).

By prioritizing quality over short-term gains, you’ll attract higher-value clients, reduce churn, and ultimately build a more sustainable and profitable business.

This video is just the first step. Subscribe to our channel for more insights on building a successful Medicare marketing strategy based on quality and long-term vision.

FOR MEDICARE BENEFICIARIES OR THEIR FAMILY MEMBERS
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Join our Facebook Group where Medicare beneficiaries and their families can ask questions and share experiences:

Medicare Questions and Answers Facebook Group

facebook.com/groups/bobbybrockinsurance

You can also get my book, Medicare Breakdown on Amazon by going to https://amz.run/7Mx0

Also visit our consumer information sites here:

Bobby Brock Insurance – https://bobbybrockinsurance.com

Gary Alford Insurance – https://garyalfordinsurance.com

For Information on Medigap Plan G:
https://bobbybrockinsurance.com/

FOR INSURANCE AGENTS
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For Carrier Contracting with Justin Brock’s Team:
https://bbi.marketing/contracting

If you are looking for resources that Justin Brock and his team have created for agents regardless of hierarchy affiliation, check these links out:

Justin’s Store – https://store.justinbrock.com/

GoGuru University (Our interactive learning course for beginner to advanced level agents) – https://goguru.university/

GoGuru Pro – Our LEAD AGGREGATING – CRM – and Marketing Platform – (Helps with getting reviews, running Google or Facebook ads, reporting, disposition of data and prospecting, keeping up with client information, and text/email/voicemail automation, and much more) – https://goguru.pro/

Also, agents can check us out on Social Media here:

Medicare Agent Facebook Group –

facebook.com/groups/medicaregurus

instagram.com/thejustinbrock

Facebook.com/thejustinbrock