Organic V Paid Marketing: Google, Meta, letterbox & beyond | Marketing your Business Part [Video]

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.

VIDEO VERSION: https://youtu.be/OwgUVLCmvEk
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a

Topics covered in Organic v Paid marketing:

Differences between paid and organic advertising
Examples of paid and organic marketing
Benefits and drawbacks of paid advertising for small businesses
How to ‘de-risk’ paid ad campaigns
How organic advertising works and its key success factors
When to prioritise paid advertising over organic and vice versa
Effective platforms for paid advertising and how to choose the right one
How to improve organic reach
The role of content in enhancing organic visibility
How businesses should budget for paid advertising
Metrics to track to assess the performance of paid and organic strategies
Case studies where a blend of both strategies worked well

~~ Resources you’ll love ~~

Invest with Owen: https://bit.ly/R-invest
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Financial Planning: https://bit.ly/R-plan
Property Coaching: https://bit.ly/R-P-coach
100-point property checklist (PDF): https://bit.ly/prop-check
Accounting with Grey Space: http://bit.ly/3DG5lWS
Business Coaching: https://bit.ly/o-coach
Ask a question: https://bit.ly/3QtiY00

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