Meghan Markle’s new lifestyle brand American Riviera Orchard is not the only business of its kind owned by an A-lister – as Gwyneth Paltrow’s Goop and Martha Stewart’s empire are set to be the Duchess’s competition [Video]

As the Duchess of Sussex launches her new business American Riviera Orchard and makes a sensational return to social media, she is entering a somewhat crowded field of lifestyle gurus.

Mother-of-two Meghan, 42, launched the website and Instagram account for her Montecito-based brand following months of speculation about what her new venture might be.

An insider told the Daily Mail Meghan’s new business will be a ‘lifestyle and cooking brand’, centred around passions of hers.

It’s a subject Meghan has plenty of experience in, after running lifestyle blog The Tig from 2014 until 2017, when she got engaged to Prince Harry.

The hugely popular website, which the Duchess ran alongside her stint in legal drama Suits, documented her travels and featured food and fashion recommendations, plus guest posts from her celebrity friends.