How to Stand Out in the Crowd [Video]

Search for “content marketing expert” on Google and you’ll see 614 million results. A search on “content marketing expert blog” returns 177 million. Even a search on “cuddling expert” returns 5.23 million results.

Who knew an expert in cuddling was even a thing? Well, it is.

What’s the problem with being an expert? There are too many.

Caroline Nuttall of Advantage Media|ForbesBooks and ForbesSpeakers covered expert overpopulation in her Content Marketing World presentation, Stop Generating Leads, Start Driving Demand for Anything You’ll Ever Sell.

“We are building expertise in a world overpopulated by experts,” Caroline says.

Visual representation of expert overpopulation

Caroline created the Amplify Matrix. The x-axis goes from “accepted” – things generally recognized or believed – to “challenged” – things questioning conventional wisdom.

On the y-axis, how-to advice is on the bottom and how to think or things that actively form a new approach is on top.

Caroline plotted some sessions from Content Marketing World into …