GDPR-Compliant Email Marketing: Essential Compliance Tips for Campaigns [Video]

In the digital communications landscape, understanding GDPR-compliant email marketing is crucial for businesses looking to connect with customers within the EU and beyond. GDPR, or the General Data Protection Regulation, was introduced to harmonise data privacy laws across Europe and protect EU citizens’ data privacy. For email marketers, this means adhering to stringent requirements about how personal data is collected, processed, and stored, with hefty penalties for non-compliance.

One key pillar of GDPR compliance in email marketing is obtaining explicit consent from individuals before sending them marketing communications. This consent must be freely given, specific, informed, and unambiguous. Businesses must also provide a clear and easy process for subscribers to withdraw consent—also known as the right to opt out. In light of these requirements, email marketers are compelled to rethink their strategies and ensure that their practices align with GDPR to maintain trust and avoid potential fines.

As digital marketers, we have …