Footballer-Backed Global Campaigns : pepsi 1 [Video]

Pepsi has launched the ‘Where There’s a Ball, There’s a Way’ campaign, spotlighting the voices of Jack Grealish, Son Heung-Min, Vini Jr., and Leah Williamson, who serve as the brand’s Global Football Ambassadors.

This film will be complemented by engaging social media content pieces highlighting the unique contributions of Pepsi’s four esteemed ambassadors. The campaign launch coincides with Pepsi’s exciting collaboration with the UEFA Champions League, a partnership that aims to demonstrate football’s power to bring joy to people worldwide.

“Being thirsty for more – Pepsi’s philosophy – means feeling that wherever there is a ball, there is an opportunity to find new and unexpected ways to find enjoyment through the game. Whether you’re playing on the biggest stages in the world or on city streets, there’s an opportunity to unlock the enjoyment that it brings,” said Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo.

Image Credit: Pepsi