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In this podcast episode, I sit down with Valtteri, a seasoned entrepreneur who has carved a niche for himself in the competitive business world through innovative marketing strategies. Valtteri shares his journey from starting Jiu-Jitsu at a young age to becoming a trailblazer in SMS marketing, highlighting the significant pivot points that defined his career.
Watch the FULL Podcast with me and Valtteri:
https://www.youtube.com/watch?v=6ni6lHgKUS4&list=PL4V-qgqlFixjvVB4NwjKWMN6DLpEOC_pN&index=5
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Valtteri discusses the transition from traditional email marketing to SMS marketing, a move that dramatically increased his business’s profitability overnight. He explains the advantages of SMS marketing, notably its high engagement rates due to the prevalent use of smartphones today. With an impressive 97% open rate, SMS marketing stands out as a highly effective channel for reaching customers directly and promptly.
Moreover, Valtteri draws an interesting parallel between the disciplines required in martial arts and those necessary for thriving in the business arena. He emphasizes the importance of persistence in marketing, advocating for a proactive approach where communication doesn’t stop until a sale is made or the potential customer opts out.
Throughout our conversation, Valtteri also touches on the broader implications of marketing strategies in today’s digital age, including how government alerts and emergency communications are leveraging direct messaging to ensure public safety.
This episode is packed with actionable insights for anyone looking to enhance their marketing strategies or understand the dynamics of successful entrepreneurial ventures.