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Bills fans flood rookie receiver’s nonprofit with donations [Video]

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Corporate Business Marketing

Buffalo Bills fans are back at it, donating to the charities of their favorite players. This time, the “Buffalove” is benefiting an organization very close to the heart of rookie wide receiver Keon Coleman.

Loren Carriere’s phone has been ringing off the hook. He’s the executive director of Hope for Opelousas, a nonprofit in Coleman’s hometown, Opelousas, Louisiana.

“At about 5:30 p.m. [Wednesday], I started getting emails,” Carriere said. “It was just donation after donation.”

After a few messages about their organization on social media went viral, Bills Mafia took it from there and have donated in bulk. As of Thursday afternoon, the nonprofit had received more than 300 donations from western New Yorkers, worth more than $3,500.

To add an extra incentive, a donor in Louisiana is matching donations up to $50,000 as well.

“We’re a small organization, so as the donations were coming in, I was calling individual people that left phone numbers and had some amazing conversations …

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