YouTube’s New Content Credentials Point Toward a More Transparent Future for Video Content

While the Content Authenticity Initiative (CAI) has made significant progress in recent years with Content Credentials and C2PA standards for still images, video has remained a slightly more challenging beast. However, YouTube, the largest video platform in the world, is now utilizing the C2PA standard to attach helpful information for some videos on YouTube.

While there are numerous caveats to consider, this is a significant step along the CAI’s ambitious and vital path toward widespread C2PA adoption. On its associated “help page,” YouTube describes its new “Captured with a camera” disclosure as helping to build trust on YouTube. This disclosure, located in a “How this content was made” section in the expanded description of some videos, shows the capture technology a creator used to make their video, which can verify a video’s origins and confirm that the audio and visuals have not been altered. This effort joins YouTube’s broader policyabout disclosure concerning altered …