Halloween is no longer just a children’s holiday filled with costumes and candy. It has evolved into a massive social media marketing opportunity for businesses. From themed posts to full-blown campaigns, brands are embracing the spookiness of the season to connect with their audiences, increase engagement, and drive sales.
According to NRF reports, in 2023, Halloween spending in the U.S. reached an all-time high of $12.2 billion, surpassing the previous record of $10.6 billion in 2022. This remarkable increase was driven by a variety of factors, including higher participation rates—73% of US consumers engaged in Halloween activities, up from 69% the year before. Spending on costumes, decorations, and candy saw the biggest growth, with consumers expected to spend an average of $108.24 per person.
In this guide, we’ll provide everything you need to create and optimise your Halloween social media posts, campaign ideas, and more. Whether you’re wondering what to post on Instagram or …