Your Content Marketing Budget: Balancing Investment, Engagement, and ROI [Video]

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.

While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create.

I’m no exception. For more than a decade, I’ve been creating content for big brands and small companies alike. I’ve seen the pendulum swing from keyword-stuffed content to in-depth narrative exploration to the burgeoning use of AI to help kickstart writing efforts.

And in all of this, I’ve never seen a single, simple way to determine exactly how much you should spend on your content marketing budget. The (hard) truth is that what you spend depends on a combination of content goals, market forces, and strategic business objectives.

While I won’t be able to tell you exactly how to budget for your content marketing, …