There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice” campaign, currently running in markets throughout the southeast and Gulf Coast, takes a humorous approach, tapping Americans’ winning spirit to capture residents’ attention about the urgent need to prepare for flooding by being properly insured.
The first execution of “Winning Choice” features a family game show with the contestants’ choice being amusingly right…or clearly wrong. It helps audiences connect with flood insurance in a relatable and fun way without undermining the seriousness of flooding – the most common and costly disaster in the U.S.
Yes& hopes to utilize a similar approach in future campaigns targeting other areas of the …