Words That Convert: Test, Learn, Repeat [Video]

If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers?

Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates. Conversion has been called “one of the most frustrating challenges content marketers face” and “the last hurdle on your route to content marketing success.”

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words.

And he can prove it. Chris, author of the book You Should Test That!, has worked with companies like Google, IBM, Magento, and 1-800 Flowers. He has seen the difference that rewording can make.

Chris shared his methods at Content Marketing World, where he …