Wonderys Jen Sargent on connecting with audio ads [Video]

Audio can be as engaging as video when it comes to connecting with audiences, said Jen Sargent, CEO of Wondery.

“I believe your ears are more powerful than your eyes when it comes to building relationships with consumers,” she said. “When a consumer listens to a podcast, they turn on their imagination.”

As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them. Sargent, who oversees Wondery, a premium and global podcast publisher and content studio that is a part of Amazon, has been a leader in the audio space for years and has seen how consumers’ habits have changed around digital media and the renaissance of audio content.

At the 2023 Cannes Lions International Festival of Creativity, we sat down with Sargent to discuss how podcast and audio advertising can help brands build stronger relationships with customers. …