Wolff Olins uses raw materials and ancient crafts to build a new identity for Ubisofts flagship game, Anno [Video]

The new brand mark “has the ability to take on a multitude of material textures, nodding to the different worlds and ages the game can expand into”, continues Wayne. Hand-casting the new letterform and digitally translating it was a process that reflected the spirit of “meticulous detail” in the game’s play and a way of “celebrating true craftsmanship by creating a bridge between the real and digital worlds”, he says. For Ubisoft, this casted type is a symbol that “represents a collective mindset of the Anno community – fusing craft, the power of the human spirit and the ambition of building for future greatness”, explains the Ubisoft team.

Bringing on Wieden+Kennedy Amsterdam to create Anno’s new strategy and launch campaign, the creative company has introduced the trailer for Anno: 117 Pax Romana: “We crafted a simple, yet powerful message to Anno fans worldwide: BUILD IT!”, says W+K’s creative directors Ed Olhagaray and Ramona …