Will SearchGPT Whack Google Where It Counts? [Video]

For the last 25 years, people have used internet search in a straightforward way.

Input a keyword or phrase, and the search engine returns pages and pages of results that match identically or conceptually to the request. The results were ranked by relevance — the word that became the Holy Grail for getting the coveted No. 1 slot on the results page.

Marketers cried everywhere, “How do we become more relevant?” and “How do we rank?”

The answers would deliver the prized organic — also known as free — traffic to your brand’s content.

Well, a week or so ago, the next big step in search arrived. It’s not really an evolution; it’s more like a devolution of how people can find information on the internet.

OpenAI launched ChatGPT as an AI-powered web search engine,bringing real-time information directly into conversations. As of this week, paid subscribers and people on the SearchGPT waitlist can access the new capabilities. Free, …