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Will RedNote replace TikTok in the U.S.? [Video]

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Corporate Business Marketing
As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S.

Some of the “TikTok refugees,” as they call themselves, say the TikTok alternative, a Chinese app, is being chosen in protest of the TikTok ban.

The U.S. Supreme Court is due to rule on a law that stipulates TikTok must be divested from its Chinese parent company ByteDance by Jan. 19 or face a ban in the U.S. over national security concerns.

After the justices seemed inclined to let the law stand, masses of TikTok users began creating accounts on Xiaohongshu, including hashtags such as #tiktokrefugee or #tiktok to their posts. Since Monday, Xiaohongshu has become the top downloaded free app on Apple’s App Store in the U.S.

Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions.

Lindsay Gorman, Managing Director & Senior Fellow at the German Marshall Fund of the United States Technology Program, joined LiveNOW from FOX to discuss.

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