Why YouTube Shorts Are the Future of Online Advertising [Video]

Hey there, YouTube advertisers! In this short video, I’m diving into the exciting world of YouTube Shorts and how they’re shaking up the ad game. As the platform continues to evolve, we’re seeing a significant shift towards AI targeting and the growing popularity of YouTube Shorts. While YouTube Short ads are already making waves, they’re not quite perfected yet.

However, with YouTube’s increasing focus on Shorts and short-form content, we can expect to see major improvements in the near future. The formula for creating engaging YouTube Short ads is similar to that of regular YouTube ads, but the targeting approach is slightly different. Rather than relying heavily on search-based targeting, YouTube Shorts ads are more interruption-based, leveraging YouTube’s deep understanding of user preferences and behaviors.

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