Why YouTube is the Best Starting Point for Your Video Content Strategy

Why YouTube is the Best Starting Point for Your Video Content Strategy

First, let’s understand something important: YouTube is the second largest search engine in the world, right after Google. And here’s the crazy part—Google is actively pushing video content too. When you upload a video to YouTube, it doesn’t just live on YouTube. Google’s search algorithm also surfaces your YouTube videos, giving you double the exposure.

By simply posting to YouTube, you can tap into a massive traffic potential from both Google and YouTube searches. Video content is quickly becoming the number one marketing tool, and it all starts with YouTube. From there, you can easily repurpose that content across other platforms to maximize your reach.

If you’re not leveraging YouTube yet, now’s the time to start.