Digital marketing veteran Ryan Deiss built his first online business in 1999 – when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy.
“The marketing funnel isn’t just broken – it’s dead,” Deiss tells host Mark Drager. “Modern buyers don’t follow a linear path. They bounce between channels, research extensively, and make decisions based on relationships, not just targeting.”
In this episode, Deiss breaks down why established marketing practices fail in 2024’s fragmented digital landscape.
He explains how successful companies now focus on clear problem statements over hyper-targeting, why perfect attribution tracking misleads marketers, and how businesses build customer relationships without aggressive follow-up.
Key Episode Insights:
-Why broad messaging often outperforms micro-targeted ads
-How to write high-converting ads using simple problem statements
-Practical email strategies that maintain relationships without burning goodwill
Listen to discover how leading companies adapt their marketing for today’s reality – and why methods that worked even three years ago might be hurting your results now.
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Available wherever you listen to your favourite podcasts. New episodes drop every Tuesday.
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