For most customers, purchasing doesn’t happen on their first visit—it takes roughly 26 interactions to build the trust and connection needed to drive action. That’s why the focus is on creating meaningful touchpoints that keep potential buyers engaged without overspending. Whether it’s a cost-effective click or a targeted video view, every interaction counts.
Yet many brands miss out by focusing their entire ad spend on the 3% of site visitors who are ready to buy now, leaving 97% untapped. Instead, the approach should be holistic—using an integrated strategy to nurture that 97% until they’re ready to move forward. The goal isn’t just an immediate sale; it’s building a full-funnel experience that guides every visitor, every step of the way. #customerexperience #strategicmarketingconsultant #TouchpointsMatter #brandengagement #FullFunnel #MarketingSmart #optimum7 #IntegratedStrategy #duraninci
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