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Why Popups Are Like Cheap Rental Cars + What To Use Instead [Video]

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Corporate Marketing Strategy

Let me set the scene: It’s July 2024. We’re staying at the Venetian in Las Vegas, leaving the next day to drive to Malibu. We’ve got four hours to kill before we have to meet the rest of our crew for dinner, and I get the bright idea, “Let’s rent a car and drive to the Hoover Dam!”

My family looks at me with blank stares, then jumps up with excitement, “Let’s GOOOO!!!”

So I call down to the car rental booth and ask for a sedan in an hour. They say “Done!” and we’re good to go.

But something happened when I got down to the booth an hour later.

They didn’t HAVE a sedan. In fact, they didn’t have ANYTHING for us except (wait for it)…

A Ford Mustang Convertible.

I know, I know. Poor us. We had to drive to the Hoover Dam through beautiful Nevada with our hair blowing in …

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