Why ‘Everyone’ Is NOT Your Target Market: Small Business Marketing Tips [Video]

Maximize Your Marketing Strategy: Social Media, Target Audiences, and Data Insights for Small Businesses

🚀 Are you a small business owner looking to boost your marketing efforts without wasting time or money? In this video, Stephanie Quantrill and Michael share practical tips on how to leverage social media, define your ideal customer, and use data to grow smarter—not harder.

What You’ll Learn in This Video:
✔️ Why “Everyone is NOT your target market” (and how to find out who is).
✔️ Smart social media strategies for small businesses: TikTok, Instagram, LinkedIn—what works and why.
✔️ The rise of micro and nano-influencers: How to use them effectively for your brand.
✔️ How to harness customer data to refine your products and services.
✔️ The power of partnerships and word-of-mouth in driving sales.

Video Timestamps:
⏱️ 00:09 – How to evaluate your team and resources for social media.
⏱️ 00:43 – Why your existing network is your strongest lead source.
⏱️ 02:05 – Michael’s real-world case study: Social media marketing gone right (and wrong).
⏱️ 05:12 – How to integrate influencers into your marketing plan.
⏱️ 07:18 – Data-driven marketing: Unlock insights from your current customers.

Who Is This Video For?
📌 Entrepreneurs and small business owners overwhelmed by marketing trends.
📌 Business owners wondering if TikTok, Instagram, or LinkedIn is the right platform for them.
📌 Anyone looking to refine their marketing strategy using actionable, low-cost tactics.

Why Watch This Video?

Stephanie breaks down modern marketing into simple, actionable steps. You’ll learn how to avoid common mistakes (like thinking your target market is “everyone”), use your resources effectively, and create a strategy that drives real results.

Whether you’re in real estate, e-commerce, or any small business, these tips will help you focus on what works best for your brand.

🔗 Discover More from the Vouch Connect Series:
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💬 Have questions? Drop them in the comments, and let’s discuss how to improve your marketing game!

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