Why Buy? Exploring the Psychological Triggers That Drive Sales [Video]

Ever scratch your head wondering why your customers decide to buy (or not buy) your products? It’s not just about the quality of what you’re selling or even the price. As a digital marketing agency in Dallas with years of experience helping businesses, we can say that a lot of psychology is involved, and tapping into these triggers can really amp up your sales game.  

Let’s say you’re planning a new product launch. You know it’s a winner, but how do you get your customers just as excited? Pushing the right psychological buttons is the key. From creating a sense of urgency with a “limited-time offer” to using customer testimonials as social proof, each strategy has the power to shift a browser to a buyer.

Why do these strategies work so well, though? It boils down to understanding human nature. We’re influenced by others, driven by our emotions, and often desire what we …