“If you do not have a CEO sponsorship around the brand strategy, it’s going to be dead on arrival.” Julie Koewler is the CMO for Alegeus and has led brand strategy during big moments of transition for blue chip brands including Blue Cross, Blue Shield, United Airlines, and many more. In this episode, Julie shares the key pieces to launching a successful brand strategy and why many fail when those pieces are missing.
Follow Julie on LinkedIn https://www.linkedin.com/in/juliekoewler/