B2B marketing is at a crossroads, and it’s time for a revolution! In this episode of B2B Unplugged, Dan Bassett sits down with Lena Weber Reed to discuss the biggest challenges and opportunities in B2B marketing today. From breaking outdated practices to embracing a brand-first strategy, Lena shares actionable insights that every marketer needs to hear.
We dive into common mistakes, trends shaping 2025, and the power of aligning brand with growth. Whether you’re a seasoned marketer or just starting out, this candid conversation will leave you inspired to rethink how B2B marketing should work.
Don’t forget to like, comment, and subscribe for more insights into B2B marketing and entrepreneurship!
0:00 – Introduction
3:15 – The State of B2B Marketing Today
7:45 – Brand-First Strategy: Why It’s Essential
13:20 – Common Pitfalls in B2B Marketing
19:50 – Trends Shaping B2B Marketing in 2025
26:30 – Lena’s Advice to B2B Marketers