Why B2B Marketing is Broken in 2024 – The Truth About What Really Works [Video]

Dive into a fascinating discussion with Rachel Reynolds, a veteran marketer and founder of Fractional CMO Pros, as she reveals the dramatic shifts happening in B2B marketing and why traditional methods are failing.

📌 Key Insights:
– Why sales closing rates are down 18% and what it means for businesses
– How AI is revolutionizing buyer-driven engagement
– The rise of dark social and peer discovery in B2B marketing
– Why traditional demand generation tactics aren’t working anymore

⏰ Timestamps:
0:00 Introduction to Rachel Reynolds
3:15 Marketing Career Journey
7:30 Current Market Trends
12:45 The Future of B2B Marketing
18:20 Founder Mindset Tips

👉 Connect with Rachel on LinkedIn or visit www.fractionalcmopros.com

📢 Don’t forget to like, subscribe, and share if you want to stay updated on the latest B2B marketing insights and technology trends!

#B2BMarketing #MarketingStrategy #AIinMarketing #BusinessGrowth #MarTech