Why 99% of People Will Fail: The Hardcore Truth [Video]

Bear Handlon is the co-founder of Born Primitive, a top performance apparel brand favored by athletes and tactical pros worldwide.

Bear shares his journey from college athletics to building a multimillion-dollar company centered on resilience, mental toughness, and the pursuit of excellence.

As the host of The Born Primitive Podcast, Bear delves into topics of performance, leadership, and growth, drawing lessons from his experiences in fitness and entrepreneurship.

Tune in for an inspiring conversation on pushing limits, building resilience, and living with purpose.