Which Social Platforms Should You Be On as a Creator? | Buffer Chat with Lindsey Gamble

In this episode of Buffer Chat, host Kirsti Lang sits down with Lindsey Gamble — Influencer Marketing and Creator Economy Consultant, Advisor, and Speaker — to tackle one of the biggest questions every creator faces: Which social media platform is right for you?

From understanding your audience to leveraging your unique skill set, Lindsey shares helpful insights not just for creators, but social media marketers, and small business owners, too.

Whether you’re just starting out or trying to optimize your strategy, this episode has you covered.

What you’ll learn:

⚡️ How to choose the right platform based on your skills, audience, and goals.

📱 A breakdown of major platforms: Instagram, Tiktok, YouTube, LinkedIn, Threads, and more — who they’re for and where they shine.

✨ The unique opportunities LinkedIn offers for creators in 2025 and beyond.

🦋 Why decentralized platforms like Bluesky and Mastodon are worth exploring.

🔮 Predictions for the future of social media, including LinkedIn short-form video and the evolution of content engagement.

—

💡 “Choose a platform that aligns with your strengths, whether it’s writing, video, or audio. It’s not about being everywhere — it’s about being impactful where it matters most.” – Lindsey Gamble
—

📚 Jump to a chapter:

07:43 Where to start when choosing a platform

11:40 Facebook

14:22 Instagram

18:04 TikTok

22:14 YouTube

28:42 X (Twitter)

31:45 Threads

34:14 Decentralized platforms

48:04 LinkedIn

👋 Where to find Lindsey:

LinkedIn: https://www.linkedin.com/in/lindsey-gamble/
Threads: https://www.threads.net/@lindseygamble_
Website: https://www.lindseygamble.com/
—