In this video, I dive into the strategic use of paid search in industrial marketing. We discuss when it’s appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month.
Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google’s continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.
Time Stamps:
0:00 – Intro
1:14 – Paid Vs. Organic
11:07 – Defend your Brand
17:32 – Oualitv Scoring
20:28 – GeoFencing
25:07 – Re-Targeting
27:45 – Conclusion
#MarketingStrategy #PaidSearch #IndustrialMarketing
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