The most successful online businesses often start with a simple goal: solving real problems for real people. But turning that goal into a sustainable business? That’s where things get interesting.
In our latest case study, we sat down with Debi McKee, founder of Rescue Dogs 101, to learn how she transformed her experience fostering dogs into a thriving online platform. Her journey offers valuable insights for anyone looking to build a business around their expertise.
From Side Project to Thriving Platform: A Designer’s Journey
After years of fostering dogs, Debi McKee noticed a pattern. New dog owners kept running into the same challenges – from pets not eating when brought home to being scared of family members. She saw an opportunity to help more than just one dog at a time.
That’s how Rescue Dogs 101 was born – an educational resource helping people navigate the complexities of dog adoption and training. But building an online business wasn’t as straightforward as she expected.
As …