When a box becomes a billboard: Amazons on-box advertising [Video]

Whiskas and Amazon Ads designed three boxes that customers can transform into a roller coaster, a castle, or an office—all for their cats’ enjoyment. The marketing experience continued online with a custom landing page welcoming customers and their cats to the fictional campus of Whiskas’ Kat Institute of Technology (K.I.T). Customers could watch short, entertaining videos, browse shoppable products, and see additional instructions on creating their special box and enter a social media competition.

Whiskas’ custom landing page on Amazon.com.au.

“We’re excited to collaborate with Whiskas on this first on-box advertising campaign in Australia,” says Kelly Wearmouth, General Manager, Amazon Ads Australia. “Our custom ad opportunities really provide brands and advertisers with a bespoke way to help drive brand awareness and consideration and engage with customers in a memorable way. I can’t wait to bring more of these one-of-a-kind experiences to our Amazon customers.”

Launching on-box advertising in Australia is an exciting next step for the program that is also available in the US, …

Tags Content Marketing, Social Media Strategy, Social Media Tips