What’s the Most Lucrative Social Media Platform for Creators? [Video]

Being a content creator or social media influencer continues to be a highly sought after profession, with over half of Gen Z reporting the desire to pursue the career. With platforms like TikTok facing potential bans in the U.S. this month, creators may need to shift their top-earning platforms to stay afloat.

Why It Matters

A 2023 creator earnings and insights report found that the global influencer market was worth about $21 billion in 2023, and that value is set blow up to over $480 billion by 2027. The desire to work with influencers and leverage influencer marketing is booming, with a quarter or marketers planning to use influencers in 2025 to promote products.

Despite the success of influencer marketing, a 2023 NEOREACH Industry Report on creator earnings found that “Over 48% of our surveyed creators earn $15,000 or less.” This finding could indicate that more than just a payout from the social media platform itself goes into creating a living for aspiring social media influencers.