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Corporate Marketing Strategy

What’s the difference between on-page, off-page and technical SEO? [Video]

Besides sounding like a rejected line from the first draft of the Hokey Cokey, what is the difference between on-page, off-page and technical SEO?

You probably know what SEO* is by now, and you probably know how essential it is to your wider marketing campaign, but if you’re planning to DIY some SEO, then all these terms may leave you wondering WTF?

All three work together; however, they can at times all feel pretty distinct at times. It’s best to remember that each one is working towards a common goal and if you want the best results, you’re certainly going to want to include all three as part of your marketing. That being said, let’s take a look at each one in turn.

*Is it…A: Seeing Every Optometrist?B: Soft Eggs Only?C: Search Engine Optimisation?

On-Page SEO (AKA: The one that’s easiest to explain to your relatives)

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