Social media isn’t just used by one political party. Everyone is trying to tap into voter bases.
MICHIGAN, USA —
Candidates from all over the spectrum are using social media to reach out to voters. While demographics and strategies differ, political posts reach everyone.
“If you’ve been seeing messages online about what candidates think about why they think people should vote for them, we’re also seeing messaging about why you shouldn’t vote for the opposition,” said Johns Hopkins Lecturer Danielle Leek.
Leek said when it comes to the presidential tickets, the Harris-Walz campaign outspends the Trump-Vance campaign on social media by 54%. That’s to target youth voters.
“They see that as an important area for their campaign, and they’re looking to do that through a turnout campaign,” she said. “They know that the number of voters turning out in their key swing states is where their campaign is going to turn in this …