The barriers of entry to becoming an influencer are dropping, while how we think of influencers is changing, says Daria Belova of HypeFactory. Is 2025 the year we see B2B influencers come into their own?
The influencer marketing landscape is being reimagined. Audiences today are quick to spot advertising integrations and are demanding greater authenticity and transparency from influencers. Even the baby-boomer generation has embraced social media and smartphones, further expanding the reach of influencer culture.
This shift has made the world of influencer marketing more accessible to everyday users, lowering the barrier to entry. In the year ahead, anyone can become an influencer, and as a result, we can expect an explosion of new niches and diverse voices within the space.
B2B spotlight
B2B is shaking off its old, stuffy image. Today’s business owners and marketers get that the audience is bombarded with information, and it’s harder than ever to grab …