What Is Underconsumption Core? Experts Explain the Trend Putting Dirty Shoes All Over Your Feed [Video]

She’s quick to level expectations for the “mini-core trend,” as she called it (underconsumption has some 7,500 hashtagged posts on TikTok). “I think that there are a lot of conflicting movements in the world these days. On the one hand, you have a huge regulatory push, which is mostly affecting companies doing business in Europe with very ambitious regulations that are raising the bar on performance and disclosure from an environmental and human rights perspective. But on the other hand, those regulations are also frustrating for a lot of business executives. [Sustainability] is just not as ‘cool’ as it was – even from a CEO perspective – as it was one or two years ago.”

Despite her concerns, Niemtzow is hopeful. “There’s frustration, there are geopolitical concerns that are overshadowing sustainability, and as the economy also weakens, and as the cost of living crisis escalates, people’s attention is just sort of drawn away from sustainability, and …