How can content marketing change your future fortunes?
In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.
Key Takeaways:
1. Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.
2. AI should be used for research and performance improvement rather than just efficiency in content creation.
3. Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future.
4. Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership.
Surprising Moments:
1. Crestodina’s stance on cream in coffee as an example of strong opinions AI can’t replicate.
2. The revelation that even AI scientists don’t fully understand AI, challenging the notion of “AI experts.”
Tune in for the best 20 minutes you’ll spend this week!
Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media.
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now
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