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What is Social Media Marketing? | From A Business Professor [Video]

What is Social Media Marketing? | From A Business Professor

According to a survey by the Content Marketing Institute, 92% of B2B marketers use social media to distribute content. From Coca-Cola’s emotive storytelling to Nike’s impactful influencer collaborations, social media marketing has proven to be a game-changer for brands. So what is social medial marketing? What are its unique features? Are there any real world examples and practical strategies? In this video, I will discuss these questions with you.

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