What is Social Media Marketing? | From A Business Professor [Video]

According to a survey by the Content Marketing Institute, 92% of B2B marketers use social media to distribute content. From Coca-Cola’s emotive storytelling to Nike’s impactful influencer collaborations, social media marketing has proven to be a game-changer for brands. So what is social medial marketing? What are its unique features? Are there any real world examples and practical strategies? In this video, I will discuss these questions with you.