What Is RedNote? Chinese-owned Platform Jumps to #1 in App Store as TikTok Ban Looms [Video]

Amid TikTok‘s impending shutdown on January 19 due to ownership issues in the United States, another Chinese app, Xiaohongshu, known as RedNote in English, surged to the top spot among free apps in the U.S. Apple app store.

RedNote is currently the top social networking app among all free iPhone apps.

What Is RedNote?

RedNote, also known as Xiaohongshu, which translates to “little red book,” is often compared to TikTok due to its focus on short-form video content. RedNote also integrates elements similar to Pinterest, providing users with a mix of video and livestreaming features. The platform allows users to share product reviews, experiences, and lifestyle content, creating a blend of social interaction and online shopping.

Launched in 2013, RedNote has rapidly grown to become one of China’s fastest-growing social platforms, valued at over $3 billion. It enables users to discover, research and purchase products directly through the app.

RedNote’s interface and e-commerce integration have contributed …