What is Digital Marketing?

ITonlinelearning is a UK-based eLearning company that specialises in several fields including Project Management, Business Analysis, Information Technology, Business Analysis, Management, Digital Marketing, and Coding, amongst many others. We offer globally accredited certifications, diplomas, and courses to provide our students with the best opportunity possible to pursue their career aspirations.

About this Webinar
In this insightful webinar, ITonlinelearning’s Digital Marketing Specialist, Anni, provides an in-depth exploration of digital marketing. This session is designed to give you a sound understanding of what digital marketing entails, its key components, and why it’s essential in today’s business landscape.

A few highlights you’ll find in this webinar include:

What is Marketing?
Marketing encompasses activities that brands use to attract new buyers, retain existing customers, and encourage repeat purchases. It differentiates brands from competitors and drives revenue growth.

What is Digital Marketing?
Digital marketing involves using digital media to achieve marketing and business goals. It’s where digital and marketing converge, utilizing digital channels to promote products or services. With 5 billion internet users, digital marketing allows brands to reach a vast audience through various channels.

Digital Marketing Channels:
Anni discusses the different channels that comprise digital marketing, including:
• Pay-per-click advertising
• Content marketing
• Social media marketing
• Email and marketing automation
• Website optimisation
• Mobile marketing
• SEO (Search Engine Optimisation)

Traditional vs. Digital Marketing
Understanding traditional marketing helps highlight the distinctions and advantages of digital marketing. Anni compares direct marketing, print, broadcast, and referral methods with digital marketing’s personalized, cost-efficient, and trackable nature.

The Importance of Digital Marketing
Digital marketing offers numerous benefits such as connecting with customers across multiple touchpoints, reaching new audiences globally, building brand awareness, engaging prospective customers, and providing measurable, adaptable, and cost-effective marketing strategies.

Roles in Digital Marketing
The webinar outlines various digital marketing roles including:
• Content Marketer
• Social Media Marketer & Manager
• SEO Manager
• PPC Specialist
• Graphic Designer
• Digital Marketer
• Copywriter
• Data Analyst
• Web Developer

And, lastly, a Digital Marketing Campaign where Anni will walk you through a potential digital marketing campaign, providing practical insights and strategies.

If you are interested in pursuing a career in Digital Marketing and would like to know more about which Digital Marketing certification would suit you best, get in touch with us today for a consultation call! We offer a wide range of Digital Marketing certifications that can bolster your career, whether you’re just starting out or are a seasoned Digital Marketer.

🎓 Digital Marketing Courses 🎓

Explore our Digital Marketing courses here: https://www.itonlinelearning.com/course_categories/digital-marketing/

Connect with Anni here 🤝 https://www.linkedin.com/in/ana-miekepetzer/

Check out our Socials!
Facebook: https://www.facebook.com/ITonlinelearning
Twitter: https://twitter.com/IT_PM_Training
LinkedIn: https://www.linkedin.com/company/itonlinelearning/
Our Website: https://www.itonlinelearning.com/

Stay tuned for more informative webinars and insights into Digital Marketing!