What is Community Marketing and How To Do It [Video]

Part of building brand presence involves cultivating a following that cares deeply and passionately about your business, what it stands for, and what it provides to others.

Engaging with your brand’s community is one of the most direct and organic methods of building brand equity in your market space.

For this blog post, we will cover the most helpful tips on how to get started with community marketing. We’ll cover strategies that focus on building relationships with customers, as well as how to encourage your brand followers to share your brand’s messaging with their own network.

Key Highlights

• Community marketing is about building long-term relationships and trust with customers, not immediate sales.
• Successful community marketing is about understanding your audience, creating engagement opportunities and an inclusive culture to increase loyalty.
• Measuring community marketing success through clear goals, engagement metrics and adaptable strategies is key to increasing brand loyalty and customer engagement.

What is Community Marketing?

A …