WFG Taps Industry Veteran Benich to Lead Customer Experience and Marketing | PR Newswire [Video]

Proven leader to drive marketing strategy in support of agents who help everyday Americans thrive

, /PRNewswire/ — Today, World Financial Group (WFG) welcomes Anissa Benich as the new head of Customer Experience (CX) and Marketing. Benich will oversee end-to-end customer experience and implement tools and education to support WFG’s customers. Her first day was December 30, and she reports to WFG President Todd Buchanan.

Benich will lead the marketing team in supporting WFG independent agents across North America as they provide best-in-class financial education, services, and products. With a focus on the customer, she will develop and implement strategies that support a robust and growing field force of independent agents to help them meet the financial needs of the underserved middle market.

“Benich has a strong track record of leveraging technology and research to create and implement effective marketing strategies,” said Buchanan. “Her expertise and background have shown proven results that align to customer needs and preferences, distribution targets, and …