We can deliver to financial institutions that become sales agents in a secure environment, and we can also comprehensively manage videos for B2C that are uploaded to YouTube.

Pictet was founded in Geneva, Switzerland in 1805. Since then, it has grown as a private bank that focuses on managing assets for ultra-high net worth individuals, such as European royalty and aristocracy, with a focus on “not reducing” assets, and in 1981 it opened an office in Tokyo. The Japanese corporation provides world-class asset management services as a base for the asset management division. In Japan, the company’s activities are centered on information sharing with financial institutions that act as sales agents and educating institutional and individual investors.

Mr. Kei Ito, General Manager of the Marketing Communications Department of the Marketing Division, says, “Pictet does not rely on a business model that makes profits from selling financial products and charging commissions. Continuous communication is important for customers and sales companies to understand our products and investment approach. That’s why we’ve started using videos,” he says.

The company started using …